about online identity 

Life online in web 2.0 tends to be a real time cloud storage of your life, a digital mirror of your everyday experience. Social media corporations owns your profile data in order to reshape the users’ path, and keep yourself connected with your physical-world-identity in the best way.
Facebook’s naming policy requires you to use your legal name, asserting that you should only “send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates” [1].
Avatar changes name to profile picture, privacy settings increases; beside online-based communities, the real-world communities conquer the online world, restoring a more traditional communication model under straightforward policies.


seth_price [2]


In 2011 the MIT journal October published a piece by David Joselit, Carnegie Professor of the History of Art at Yale University, wherein while writing about Seth Price’s works he distinguished two terms: silhouette and profile.

“Silhouettes have existed for ages, but profiling is modern—dating from the nineteenth century.
A silhouette is a bounded shape that sharply delineates an inside from an outside: the information it carries
lies entirely in partitioning a field. The verb “to profile” denotes the imposition of such a finite shape onto a set of perceived statistical regularities, as when scientists plot a straight line through an irregular array of data points, disciplining and abstracting inchoate (or sometimes merely imagined) patterns. The implicit violence of such projections is conveyed by the connotation of profiling in police work, where persons who belong to particular groups—be they organized by ethnicity, age, economic status, or gender—are believed to be more likely to commit a crime and consequently are more frequently treated as criminals. Profiling
imposes a profile on populations of data (including visual data)” [3].

This is the same model adopted by Google’s PageRank, and most of social network’s statistics, reflecting your data on search results, ads, dashboards, and so on. Your browsing history defines what you’ll find next. Similarly, profiling is related to latest improvement in face recognition, or new smart phone camera technologies capable of matching faces and shapes from your previous social media pictures, to clean images from noise [4].

Your profile becomes more real than your-real-self, providing your online based skin, weaken your ghost leaving just a shell of data.


10 annlee [5]



[1] Facebook Help Centre. http://www.facebook.com/help/www/101344836677357/

[2] Seth Price, Untitled, 2008

[3] David Joselit, What to do with pictures, October 138, 2011, pp. 81-94

[4] Hito Steyerl, The Spam of the Earth: Withdrawal from Representation. http://www.e-flux.com/journal/the-spam-of-the-earth/

[5] Philippe Parreno, Anywhere Out of the World, 2000